Airship-based marketing is a highly effective tool for increasing brand awareness and messaging retention compared to other media formats. One study from the world’s leading airship advertiser has observed that airships inspire on average 700% higher retention in their audiences compared to a traditional marketing campaign–and it's not hard to see why.
Highly visible, mobile, and capable of presenting either static imagery or videos, airships capture the eye. Unlike a traditional billboard which is seen for a few seconds and quickly forgotten, airships linger. And unlike an online advertisement, audiences cannot click away–in fact, quite the opposite.
Airship-based marketing campaigns have inspired high social media and other forms of secondary engagement. Essentially, airships provoke discussion. Everyone wants to talk about the blimp they saw on the way to work.
Ultimately, airships are a novel experience–and due to our passenger services, your customers will be able to not only see your message in the sky, but ride directly underneath it for hours at a time.
The Northern Dawn Airship Company intends to fly over Calgary multiple times per day, often during rush-hour traffic in the MacLeod and Crowchild Trail corridors, as well as over downtown during special events or in the evening.
If you believe that your clients' brand would benefit from being flown across the Calgary skyline, let us know.
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